It was great meeting Melanie and seeing 170 Rimrock Road up close, a genuinely multilingual, welcoming clinic that's clearly built real trust in the Downsview community. Everything on the next few pages comes out of that visit and the research we did afterward, not a generic template.
We're a marketing agency first. The work is the same work any good agency does, getting you found, getting you leads, turning interest into booked customers. The difference is we build and run real AI underneath all of it, which is what lets us do work that normally costs three or four times as much, for a lot less, without cutting corners. Think close to what you'd get from a full-time hire dedicated to this, at a fraction of a single salary.
Everything from here is built from that visit plus our own research, your website, your reviews, your public footprint, not yet a full sit-down on your specific goals. Think of it as a preview of how we think, not the ceiling of what we can do. Meta and Google ad management, lead capture systems, custom dashboards, and bespoke internal software are all things we build regularly, we just don't like guessing at solutions to problems we haven't actually heard from you.
DentalX has served the Downsview and Yorkdale area since 2016, led by Dr. Ali Shian with over 20 years of clinical experience, and a team fluent in English, Spanish, Filipino, Farsi, and Tagalog. That combination of tenure, language coverage, and location near Sheppard West Station is exactly the kind of profile that shows up when we tested how AI answers local dental searches, which is rarer than you'd think.
You know your patients best, that's exactly why so many of them stay for years and switch their whole family over. Everything on the next few pages is about protecting the visibility you've already earned and closing a couple of small gaps before a competitor does.
We found dentalx.ca and dentalxddc.ca both live, both describing the same clinic at 170 Rimrock Road, but listing two different phone numbers, 416-630-9000 on one and 647-930-5602 on the other. That kind of inconsistency is exactly what search engines and AI systems use to judge how trustworthy a business's information is.
It's a quick fix, but until it's resolved, it's quietly working against the visibility you've already built.
Weekdays you're open until 7, but Friday and Saturday wrap at 5, and Sunday is closed entirely. That's a normal way to run a clinic, but it also means a predictable weekend window where a patient searching for a same-day appointment finds you online and gets no response until Monday.
By then, they've often already called the next name on the list.
Six-month cleanings, post-treatment check-ins after root canals or implants, that's a steady stream of recurring care across a clinic with your kind of patient volume. Right now that likely means someone on the front desk working down a list by hand.
It's necessary work, and it's also exactly the kind of task that quietly eats hours that could go toward the patients already in the chair.
These are our best guesses from the outside looking in. You'll tell us how close we got.
We didn't want to just tell you this, so we checked. We asked AI tools like ChatGPT and Google's AI Overviews who to book with, the same way a customer would.
This is a genuinely rare result. DentalX shows up clearly on both the broad North York search and the hyper-local Sheppard West Station search, which puts you ahead of most of the businesses we research. The real opportunity now isn't getting found, it's making sure that lead holds. The two-website mix-up is the kind of loose end that can quietly erode exactly this kind of advantage over time.
There's a compounding upside here too. A lead who found you through an AI answer instead of a map pin has usually already asked the follow-up questions, insurance, pricing, whether you actually treat their specific issue, before they ever pick up the phone. Those leads convert at a higher rate and cost your front desk a lot less time chasing people who were never going to book anyway.
Making your business the answer when someone asks AI who to book with, and the specific details that turn that answer into a warmer lead.
Forms, funnels, and follow-up that turn interest, whether it comes from GEO, ads, or referrals, into leads actually sitting in your pipeline.
Custom, branded tools your team actually uses. Built around your workflow, usually live within a week.
Autonomous help that runs your most repetitive work around the clock. No one has to trigger it.
Nothing formal, no long onboarding, and no dumping everything on you at once. Just three easy steps, starting with whatever matters most first.
We grab 20-30 minutes, get to know your business, and show you exactly what we'd build, before you spend a dollar.
Designed, built, and set up on your systems. Most tools are live within a week.
Monthly updates, plain-language reporting, and a direct line to us. No black box, ever.
Answers calls and messages Friday evenings, all weekend, any time the front desk can't pick up, and books patients straight into the schedule so a same-day request never has to wait until Monday.
Keeps six-month cleanings and post-treatment check-ins moving on their own, texting patients when they're due and looping in the front desk only when a real scheduling call needs to be made.
Trained on your actual services and hours, and pointed at one consistent phone number, so a patient gets a real answer any time of day, from the right place.
Sends a quick review link to patients right after a great visit, the moment they're most likely to say yes, keeping the reputation that already got you this far growing.
We consolidate your listings and content around one clear source of truth, protecting the AI visibility you've already earned instead of leaving it exposed to a fixable mix-up.
We told you upfront we're a marketing agency that builds and runs its own AI, not the other way around. Here's what that actually gets you.
Custom tools handle the repetitive work so your team can focus on customers.
From discovery meeting to fully operating, most projects launch fast.
Agents monitor, decide, and act around the clock.
Content, campaigns, and creative from people who do this for a living, kept running and optimized by AI that never sleeps.
Get into the answers AI generates, not just page one of a search.
A direct line to the people doing the work, plain-language reporting.
Everything in this deck is our outside read, built from your website, your reviews, and a good conversation with your team. You know your customers, your slow days, and how your business actually runs far better than we ever could.
Think of this as a starting point, not the full menu. Once we actually talk through your specific pain points, where leads go cold, what marketing has and hasn't worked, what you wish you could automate, the options open up well past what fit on these pages: Meta and Google ad campaigns, lead capture systems that feed straight into a CRM, custom dashboards, internal software built around exactly how you run things. Every page here can be swapped, dropped, or added to, once we sit down together.
20-30 minutes, on your schedule. We'll map out exactly what this could look like for a clinic that's already ahead, no pressure to decide anything on the call.
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